Job Description

Job Description:
US Remote
As North America’s #1 home fire safety brand, Kidde 's mission is to provide solutions that protect people and property from the effects of fire and its related hazards. For more than 100 years, people have relied on Kidde to deliver superior fire detection and suppression.

About this role:

• We are hiring an experienced Market Analysis professional, overseeing the implementation of marketing strategies, leading market research studies, and providing overall direction for the forecast of marketing and sales trends. In this role you will be responsible for providing recommendations for improvements to marketing strategies and processes to enhance the performance of the overall Marketing team.
• The Commercial Fire business unit at KGS develops and markets a comprehensive product portfolio to protect buildings, people and assets as part of global brands including Edwards , Kidde Commercial, Modulaser and GST.
• If you thrive in a fast-paced environment and are looking for an opportunity to develop your career, then we have a great opportunity for you as Marketing Manager. This role reports to the Director, Strategy and Marketing, collaborates with regional sales leaders, and product management teams.

Key Responsibilities:

• Drive category and brand leadership via downstream marketing activities including value propositions, campaigns to increase awareness, develop and execute product launches, messaging, claims, advertising, promotion, and digital marketing initiatives.
• Lead product launches to enable our sales teams and channel partners with the right tools and collateral such as brochures, videos, case studies etc., to succeed in the market; Develop, execute, and track commercialization plans for NPDs.
• Drive effective go-to-market strategies to introduce new products and promote incremental growth with existing customers, and expand our customer base.
• Lead research projects, collaborate with agencies to identify customer insights, develop and execute a marketing strategy, campaigns, product launches & promotions.
• Support planning, project management, and flawless execution of multiple trade shows and external and internal events.
• Collaborate with product team to develop optimal portfolio pricing, structure, and guardrails.
• Manage promotion calendar with the market–back inputs from commercial partners.
• Able to develop digital marketing programs to elevate brands and products to generate awareness and drive purchase. Activities include digital content creation, SEO, SEM, development of measurable KPI’s to determine program effectiveness.
• Be well versed with strategic marketing, segmentation, and branding principles and execution.
• Optimally utilize brand marketing budgets to increase brand equity, revenues & profitability.
• Demonstrate a relentless focus on customers and end users across the organization.

Basic Qualifications:

• Bachelor’s degree required.
• 5+ years of marketing experience in a B2B environment.
• Must be a US Citizen or Green Card Holder.

Preferred Qualifications:

• Minimum 5+ years relevant professional experience in a B2B environment with strategic and downstream marketing including campaign development and execution, product launches, promotions, advertising, digital marketing, pricing, channel management.
• Excellent communication skills to effectively and proactively communicate across different functional teams, customers, and global internal stakeholders in a matrix environment.
• Experience collaborating with market research agencies.
• Excellent teamwork skills.
• The ability to influence and work collaboratively with sales, and product management is especially important.
• True ownership mentality, effective organizational, problem solving, multi-tasking skills.
• Self-starter with the ability to work independently to deliver business results.

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