Overview:
TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. Our client is a British-owned education publishing and assessment service to schools and corporations, as well for students directly. Company owns educational media brands including Addison Wesley, Peachpit, Prentice Hall, eCollege, Longman, Scott Foresman, and others.
Job Title: Marketing Manager
Work Location: Remote
Duration: 7+ Months
Job Type: Contract
Work Type: Remote
Job Description:
Client is looking for a Marketing Manager Contractor to support the marketing team with the analysis, development, and implementation of marketing plans and go-to-market strategies.
In this role you develop and execute marketing strategies for enterprise products.
An ideal candidate for this role has experience in both marketing operations and execution.
Responsibilities Include:
Lead the planning, execution, and optimization of marketing campaigns across various channels, including digital platforms, social media, and events, taking campaigns from idea generation to successful launch
Manage paid media campaigns as well as no-cost channels such as email database marketing and SEO
Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and provide actionable insights for continuous improvement.
Conduct planning, implementation, development of new marketing ideas to drive ROI
Optimize website and landing pages
Conduct market research to identify consumer and BtoB trends, competitor strategies, and new opportunities for growth
Content creation for client platforms including collaboration with design and content team for execution.
Qualifications:
3-5 years of marketing experience, with experience centered around acquisition and engagement via digital marketing channels including social media, email (Marketing Cloud), website platforms.
Knowledge of marketing digital tools and techniques
Marketing Cloud
HubSpot
Ability to deliver creative content, grasp future trends in digital technologies, and act proactively
Team player and strategic thinker combined with strong, detail-oriented execution skills
Exceptional communication skills with the ability to take initiative and collaborate cross-functionally with a variety of departments
Passionate about education and the role of Client in improving opportunities for adult learners around the world
TekWissen Group is an equal opportunity employer supporting workforce diversity.
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