Marketing Manager Job at TekWissen LLC, Remote

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  • TekWissen LLC
  • Remote

Job Description

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. Our client is a British-owned education publishing and assessment service to schools and corporations, as well for students directly. Company owns educational media brands including Addison Wesley, Peachpit, Prentice Hall, eCollege, Longman, Scott Foresman, and others.

Job Title: Marketing Manager

Work Location: Remote

Duration: 7+ Months

Job Type: Contract

Work Type: Remote

Job Description:

  • Client is looking for a Marketing Manager Contractor to support the marketing team with the analysis, development, and implementation of marketing plans and go-to-market strategies.

  • In this role you develop and execute marketing strategies for enterprise products.

  • An ideal candidate for this role has experience in both marketing operations and execution.

Responsibilities Include:

  • Lead the planning, execution, and optimization of marketing campaigns across various channels, including digital platforms, social media, and events, taking campaigns from idea generation to successful launch

  • Manage paid media campaigns as well as no-cost channels such as email database marketing and SEO

  • Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and provide actionable insights for continuous improvement.

  • Conduct planning, implementation, development of new marketing ideas to drive ROI

  • Optimize website and landing pages

  • Conduct market research to identify consumer and BtoB trends, competitor strategies, and new opportunities for growth

  • Content creation for client platforms including collaboration with design and content team for execution.

Qualifications:

  • 3-5 years of marketing experience, with experience centered around acquisition and engagement via digital marketing channels including social media, email (Marketing Cloud), website platforms.

  • Knowledge of marketing digital tools and techniques

    • Marketing Cloud

    • HubSpot

  • Ability to deliver creative content, grasp future trends in digital technologies, and act proactively

  • Team player and strategic thinker combined with strong, detail-oriented execution skills

  • Exceptional communication skills with the ability to take initiative and collaborate cross-functionally with a variety of departments

  • Passionate about education and the role of Client in improving opportunities for adult learners around the world

TekWissen Group is an equal opportunity employer supporting workforce diversity.

Job Tags

Contract work, For contractors,

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