NOTES FROM MANAGER / REQUIRED SKILLS & EXP.:
OVERVIEW:
Responsible for the conceptualization development execution and evaluation of marketing and communication programs designed to meet business objectives of M&T Bank Corporation business unit managers while reinforcing the Banks brand identity.
PRIMARY RESPONSIBILITIES:
Identify business unit marketing and/or communication campaign needs based upon business objectives.
Develop marketing/communication campaign theme and message.
Manage all aspects of the development and execution of each marketing and/or communication campaign project from conceptualization through execution and implementation.
Evaluate campaign for effectiveness in meeting business objectives.
Analyze results of marketing campaigns and develop recommendations based upon campaign results.
Contribute to the development and management of marketing campaign budgets.
Manage marketing project teams ensuring marketing and communication programs adhere to schedule and meet business objectives.
Understand and adhere to the Companys risk and regulatory standards policies and controls in accordance with the Companys Risk Appetite.
Identify riskrelated issues needing escalation to management.
Promote an environment that supports diversity and reflects the M&T Bank brand.
Maintain M&T internal control standards including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
Complete other related duties as assigned.
EDUCATION AND EXPERIENCE REQUIRED:
Bachelors and 4 years experience managing marketing campaigns in a client or agency environment or equivalent combination of education and experience.
Please ask the candidate to provide responses for ALL of the questions below to confirm they have ALL of the required skills/experience & send w/ the initial submittal (please reply ASAP as submittals to our client are time sensitive):
Do you possess exceptional communication skills (verbal/written/presentation
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